It’s clear from the regular supply of news articles and documentaries that what this country needs is more reasons to drink excessively. One way to bring about change is to normalise that which you are trying to encourage. You can do this by attributing a catchy or amusing name to something that typically already has a perfectly functional name. In of itself this seems harmless enough and it gives us something to smile about. One example of this would be ‘Thirsty Thursday’ – an amusing piece of alliteration that is popularly used by bars to get folks to come out boozing a day earlier than they might otherwise. It sounds fun, is somewhat logical (it’s nearly Friday so your thirst is building etc.), and it means we get a longer weekend – win-win.
Another example I’ve heard recently and seen in action is ‘Sunday Funday’. Sunday Funday works well with Thirsty Thursday as you now have a four night weekend – oh, and you actually drink all day on a Sunday Funday. You can see the opposite of this too, when people refer to the weekday evenings as ‘School nights’. In that case it helps to normalise/encourage ‘not drinking’. Attaching this prosaic title to something as tempting as a Wednesday night can work to bolster someone’s will power as it defers responsibility for decision making – I don’t have to say ‘no’ I just say it’s a school night and immediately my peers will reduce the pressure on me – because it’s a SCHOOL NIGHT – and that means something. Sooo, what I wondered is do we now have drink-friendly names for every day of the week? I’m aware of Thirsty Thursday and Sunday Funday, I can imagine Twatted Tuesday could work or even Titsoff Tuesday. Wankered Wednesday goes without saying. But…. what do we do about Monday?!
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